Farming Monthly National April 2016 | Page 53

| Machinery ‘Cherry picking’ the best selling attachments search for cherryproducts Attachment specialists Cherry Products have reported strong first quarter sales on their best-selling Push Off Buck Rake range. he Oxfordshire based firm first launched their ‘CF05’ range in 2009 and attribute its success to its market leading design and build quality. Attachments Sales Manager Dan Cross noted “Our Buck Rake range has fast become one of our top selling products with us continually sending large stock orders to the Scottish boarders and into Europe. We regularly receive positive feedback on its performance against other models customers have used previously”. T “Our dealers have been fantastic in promoting the product and taking stock. Many of them took up 2016 build slots way before the end of 2015 with pre-emptied stock orders meaning end users have several options of where to pick one up almost immediately.” www.farmingmonthly.co.uk The company has a 500 strong dealership network covering the whole of the UK and Europe, something which Dan was keen to acknowledge, “Our dealers have been fantastic in promoting the product and taking stock. Many of them took up 2016 build slots way before the end of 2015 with pre-emptied stock orders meaning end users have several options of where to pick one up almost immediately.” Sales into Europe are something which has been particularly pleasing for the company with Cherry now sending around half of completed units into the continent. Dan commented “We have some outstanding outlets in Europe, especially in Holland and Germany. One dealership in Germany in particular has done a very good job in marketing and selling the Buck Rake range and they continue to improve on already impressive year on year orders. Overall we see it as a massive endorsement to the product that oversees dealers like and trust it”. Further endorsement comes in Cherry’s impact at demonstration events such as the Grassland and Muck show. At last year’s show Cherry had no less than 9 Buck Rake units on major OEM’s stands or demonstration machines. “We are always keen to show off the Buck Rakes working on demo clamps at events like Grasslands, “ commented Dan, “It gives potential customers an up close chance to view the product working on a number of different machine types but also an opportunity to walk around static units and see their features. We really appreciate that our contacts at major OEM’s trust the product and put faith in it my coupling it with their demonstration machine.” The features of the Buck Rake range are ultimately what Cherry attribute its success to. Builds come as standard with a high grade weldmesh gate, high capacity hydraulic cylinders, flow control valve, double side tines, heat treated base wear pads and the option to have Hardox or KV type base tines. The company will also paint the Buck Rake to the customer’s colour choice with distinctive chevron finishes an optional extra. Models start at 8’ wide and go upto 12’ as standard with prices starting at £4435.00 retail. For availability or further pricing, contact your local Cherry dealer or Cherry themselves on 01608 678 197. April 2016 | Farming Monthly | 53