Farming Monthly National April 2016 | Page 49

| Buildings Cembrit UK builds for the future Cembrit UK is part of Cembrit Holdings A/S, one of Europe’s leading distributors and manufacturers of fibre-cement products. The group company has introduced a completely new visual identity, including new website, logo, and strapline to mark the beginning of a new era for the nearly 90-year-old building materials group. ince the new owners took over Cembrit last year, the Danish building materials group has undertaken a comprehensive, strategic shift from its origins manufacturing corrugated sheets to being a service-orientated supplier of many types of fibrecement building products, S www.farmingmonthly.co.uk specialising in façade solutions. As part of this shift the Cembrit group has also launched a new, international identity that unifies the group’s 17 subsidiaries across Europe and focuses on supporting users of Cembrit in addition to its extensive product portfolio. Besides providing the market with its comprehensive fibre cement product assortment, Cembrit UK will continue to offer its range of top quality natural slates – a core product for the Cembrit Group and the material that started the company’s activities in the UK in the 1930s. Customers benefit from the personal attention offered by all five regional depots as well as our sales managers and back office staff. Furthermore clients, designers and users can rely on Cembrit’s acknowledged expertise in the sourcing of top quality natural slates for problem free roofing projects. Cembrit UK also is pleased to announce the appointment of a new Managing Director, as well as three customerfacing personnel in London and North Wales. This is the first stage of an investment plan to enhance Cembrit’s customer service in all market sectors. April 2016 | Farming Monthly | 49