| Fencing
Lambing time is busy
enough without fencing
to worry about
We know that thousands of farmers across the UK are in
the middle of their busiest part of the year: lambing time.
Yet why does leading fencing manufacturer, Sheffieldbased ArcelorMittal, experience a jump in fencing orders
at this time, just when you’d think farmers were too busy
to erect new fences?
enior Sales Officer
Shaun Gervis
manages the sales
of Estate®WIRE at
ArcelorMittal and
he has a few
answers to this conundrum.
“At ArcelorMittal we definitely
know our tups from our ewes, and
we understand what’s important to
farmers during the busy lambing
season. But a constant concern
with lambing is also predators.
Badgers and foxes also love
lambing time, which is what
prompts many farmers to get
around to renewing fencing that
has been on their ‘to do’ list for
some time.
“I think this explains the leap in
Estate®WIRE sales,” says Shaun,
“but we have gone the extra mile
to make our Estate®WIRE 2Life®
and the new Dragon Estate®WIRE
2Life® wire fencing even easier to
erect, so that’s another job famers
can tick off the list.”
Better fencing, easier to erect
The extended durability offered
by Estate®WIRE 2Life® is the
answer for many sheep farmers.
Fencing made of inferior
material is difficult to erect and it
won’t stand square.
ArcelorMittal’s fencing is unique in
that it is manufactured from 2Life®
wire (zinc and aluminium coated).
This product range will last at least
twice as long as a heavily
galvanised product and the newlylaunched green Dragon fence also
benefits from this technology.
Dragon is based on the
traditional 2Life® fencing, with a
longer corrosion-resistant life,
even when folded or bent. This
means that if the green coating is
damaged the 2Life® properties
remain intact.
“The launch of the green
Dragon fencing has taken the
market by storm,” says Shaun.
“Sales have leapt during lambing
season and we predict a
continued rise as summer
approaches.
“While we know lots of farmers
try to avoid unnecessary tasks at
this time of year,” explains Shaun,
“the fact is that Estate®WIRE is
simply made of a superior
S
material, so it is easier to work
with, easier to get up and more
reliable once it is in place. This
saves farmers a lot of hard work.”
Many farmers also sing the
praises of ‘easy to work with’
Estate®WIRE due to it having
centreless rolls, being self-draining
and – above all – being stocked by
all of the country’s leading outlets.
Fencing always in stock
ArcelorMittal recently opened its
expanded storage facility in
response to retailers’ changing
ordering patterns. Now that most
retailers carry less stock but still
need to be able to deliver fencing
products quickly to end users, the
46 | Farming Monthly | April 2016
fencing
manufacturer
massively
expanded its
stock and the
range of products it holds in
Sheffield to ensure retailers can
replenish their stock rapidly.
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