Farmers Review Africa Sept/Oct 2018 FRA - September - October 2018 digital 5 | Page 11

NEWS
Seed Visionary
has Big Plans for Growth
S
eedVision, a joint venture
between AGT Foods Africa and
S&W, has announced the
appointment of Willa Rossouw as
Commercial Manager, SeedVision,
to head the production and sale of
sunflower, grain sorghum and forage
sorghum into Africa, Middle East and
Europe.
“I am excited at the opportunity
to turn SeedVision into one of the
leading seed companies in the
world,” said Willa. Willa’s love for
agriculture began at an early age
growing up on a wine farm in the
Western Cape.
His career had humble beginnings,
starting off as an assistant at a
wholesale plant nursery. management and most recently as
marketing development manager for
a leading seed company.
I am excited at the
opportunity to turn
SeedVision into one of the
leading seed companies in the
world,” said Willa His travels to various countries gave
him the unique opportunity to obtain
valuable knowledge, experience and
insight into the business and farming
activities of different cultures and
environmental conditions.
Over the years his experience in the
seed industry has included research
and development, sales, project
“With the backing of two
powerhouses in AGT Foods Africa
and S&W, I am confident we will take
production of these very important
crops to a new level. It is fantastic
to be able to grow our farming and
production in Southern Africa.
AGT will utilise its seed cleaning and
warehousing facilities in Krugersdorp
and production facilities in South
Africa, Zambia and Tanzania, which
are to be expanded throughout the
continent in the near future.
AGT Foods Africa is a subsidiary
of AGT Food and Ingredients, a
Canadian-based supplier of value-
added pulses, staple foods and food
ingredients.
For further enquiries contact Willa
Rossouw at HYPERLINK “http://
www.seedvision.co.za” www.
seedvision.co.za.
Storytelling oped -Willa Rossouw
SeedVision
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