of Lydenburg to accommodate its large parts stockholding and upgraded , state-of-the-art workshop and showroom .
Francois Potgieter has been working at Lybasol since 1975 , which equates to over 40 years ’ experience in the agricultural industry . “ That gave Massey Ferguson the necessary traction in the market to build a solid reputation .” Since then , the brand has become a leader in precision farming technology .
Francois highlights that the lower kilowatt segment is the backbone of Lybasol as a successful Massey Ferguson tractor dealership . “ The Mpumalanga region has a limited harvesting window , which means no farmer can afford to have a tractor down during this critical period . It calls for dependable machines with a low TCO , which Massey Ferguson excels at .”
Massey Ferguson tractors are designed to provide farmers with a high-performance , reliable , and cost-effective solution for their agricultural needs . It incorporates advanced technology and sustainability features that help farmers optimise their productivity , reduce their environmental impact , and lower their total cost of ownership .
Trophy Tractors & Implements , Limpopo A few major farmers in the Letsitele area in Limpopo have switched over to the MF Global series of tractors from a competitor brand with great success and satisfaction . “ The farmers are very happy with the reliability and fuel efficiency of the MF Global series , which contributes to its low TCO ,” confirms Gavin Dorfling , General Manager of Trophy Tractors & Implements .
The dealership services farmers both near and far . “ Our service excellence and dedication is what makes us stand out in the area and gives us a leading edge , as well as our commitment to resolving our customers ’ problems ,” says Gavin , adding that Trophy Tractors has established a solid reputation in the area .
A cornerstone for the dealership is the reliable and rugged MF Global series , which has found great favour among potato farmers . Features include a dual wet clutch , while forward or reverse gear change can be done while the tractor is still moving . Gavin says it is features like these , which stand to enhance the productivity and efficiency of any agricultural operation , that have resulted in farmers switching from competitor brands and becoming loyal Massey Ferguson ambassadors .
Massey Ferguson assists farmers to reduce their TCO by allowing them to introduce smart farming at the higher end of the spectrum with High Horsepower Tractors . It assists farmers to monitor and control their operations from a single interface with advanced technology such as GPS guidance , automatic steering , variable rate application , yield mapping , telemetry , and more . Smart farming aids farmers to improve their efficiency , accuracy , and profitability while saving time , fuel , and other inputs .
The MF Global series The utility workhorse for South African farmers , the MF Global series features 500-hour service kits to provide essential maintenance components and parts needed . These service kits are carefully curated to ensure that the tractor receives the necessary attention and replacement of critical components to maximise longevity and efficiency . Most service intervals for similar tractor ranges are 250 hours .
The MF Global series can go that much longer and keep their warranty intact , which means ultimately that the customer saves costs due to longer time between service intervals . The service kits include genuine MF parts engineered to exact specifications for improved performance and compatibility compared to aftermarket alternatives .
Speak to your nearest MF dealer about using genuine parts and qualified technicians to help reduce your total cost of ownership in the long run .
Would you like to partner with a world leading agricultural company like Massey Ferguson and grow your offering to farmers around South Africa ? Get in touch with us at africasales @ agcocorp . com .
Last year Massey Ferguson , a worldwide brand of AGCO ( NYSE : AGCO ), was excited to announce a fresh look for its iconic Triple Triangle logo and its new ‘ Born to Farm ’ brand identity in celebration of its 175th anniversary . MF has offered farmers around the world straightforward and dependable machines since its inception . Few global brands can claim such a lasting impact in the agricultural industry .
In support of the farming community , Massey Ferguson has an extensive network of over 35 dealers covering the whole of South Africa , catering for parts , service , aftersales and new sales . Potential customers interested in the MF range can obtain all information from www . masseyferguson . co . za . Upon completing the contact form , potential customers will have the video , brochure and dealer contact details sent to their WhatsApp and email within 30 seconds .
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