Farmers Review Africa May/June 2017 Farmers Review Africa | Page 30

Products & Services The DroneClouds advantage Agriculture has seen a lot of new tools appear on the market in the past ve to ten years, promising great yield increases, input reductions and cost efficiencies. Yet the act of farming has not changed signi cantly over millennia. Crops still need to be planted, managed, inspected, nurtured, and harvested. e competitive nature of the market has, however, placed new pressure on the farmer to get the maximum yield from his crop, while forcing him or her protect the bottom line in any way possible. us the need to keep a close eye on the crop has become pertinent. And that is exactly where DroneClouds comes in to help. We found that the drone and satellite space May - June 2017 c an b e f r au g ht w it h c on f us i ng and distracting messages. Companies mention things like “exponential technology” and “ rst mover advantage” with “crop overview functionality” and “high precision input and harvesting”. And oen the question remains: “What should I pick? Which is the right tool?” What we at DroneClouds do is help the farmer nd “s