Farmers Review Africa March/April 2020 Farmers Review Africa March - April 2020 digital ( | Page 28
FEATURE
Farmers across Africa benefit from direct
market access as Selina Wamucii Opens
up platform to groups & cooperatives
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Farmers from any African
country will now be able to sell
or export their produce directly
to buyers anywhere in the world.
At present, 52% of all purchase
enquiries on the platform
originate from African countries.
Selina Wamucii, the platform that helps
businesses from anywhere in the world to buy
and import food & agricultural produce from any
African country has announced that it is opening
up its platform to organized farmers groups and
cooperatives to sell or export directly to markets
worldwide.
“Selina Wamucii now welcomes farmer groups,
associations, processors and cooperatives
based in any African country to sign up by visiting
selinawamucii.com and start selling their produce
directly to a large selection of interested buyers
from around the world who are already using our
platform”, said John Oroko, the company’s CEO.
“At Selina Wamucii, we believe all farmers and
other producers should be seamlessly connected
to markets anywhere in the world regardless of
geographical limitations, size of farm, facilities or
resources.
That’s why we’re building the first truly Pan-
African platform for food and agricultural produce.
The platform uses technologies including artificial
intelligence, data, and algorithms to streamline
the extremely fragmented agricultural supply
chains across entire Africa,” says John Oroko,
CEO of Selina Wamucii.
“Our platform is now accessible to farmers in
every corner of the African continent who will now
be able to easily take to market a wide range of
Africa’s food & agricultural produce. From Cape
Verde’s mackerel sourced by local fishermen to
Madagascar’s vanilla grown by family farmers,
we are building a marketplace that connects
producers to market opportunities regionally and
globally, ultimately unlocking opportunities that
John Oroko, CEO - Selina Wamucii
fuel economic prosperity for millions of farmers
and other food producers across the African
continent.”, adds Oroko.
Farmers can sell directly on the Selina Wamucii
platform as registered, organized groups. The
platform enables farmers to control the entire
process from growing, harvesting to supplying
directly to local markets right in their countries,
within Africa (intra-Africa) or even export directly
by themselves to any market worldwide. About Selina Wamucii
Selina Wamucii is a platform that helps businesses
from anywhere in the world to easily source, buy
or import food & agricultural produce from any
African country with ease. It simplifies sourcing,
payments, and logistics while guaranteeing trust
for buyers and producers. The platform now
integrates with cooperatives, farmers groups,
agro-processors and other organizations that
work directly with family farmers including
smallholder farmers, pastoralists and fishing
communities to form a valuable link to markets
around the world.
Among the requirements for farmers to sign up is
that the farmers need to be organized in groups
of active members with the group having a clear
leadership structure in place. Selina is putting all Africa’s producers (80% of
whom are family farmers) and their products in
one platform where buyers can reliably find and
buy produce from Africa.
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