Farm Horizons
•
April 4
•
Page 28
Photo by Mark Mitten
There are more than 150 Holsteins on the Jeurissen farm.
After milking the cows, the family moves on to the next evening chore, which is feeding all the babies.
courages dairy use in schools and creates lifelong dairy consumers . . . We have access to 78,000 schools nationwide to
get kids involved in a healthy lifestyle.”
“Promotion is huge,” Jeurissen explained. “On a county
level, we decided to . . . concentrate on the younger generation and see if we can get the soda pop out of their hand and
put a glass of milk in their hand. And they’ll grow faster,
they’ll grow stronger, they’ll grow healthier.”
The negative image of milk fat is changing, and the dairy
community will benefit from the paradigm shift. Nothing
happens overnight, but according to some sources, cautious
optimism regarding milk prices may be reasonable. n
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