Fargo INC! February 2016 | Page 61

CULTURE NEXT STARTUP The in-house production area takes up roughly half of the almost 9,000-squarefoot space. This is where the production team embroiders, rivets, engraves and ships all of their collars, leashes and ID tags. While they don’t manufacture the materials themselves, Whirlwind Soldier says they’re very particular about which vendors they use. dogIDs employees are not only allowed, but actually encouraged, to bring their pooches with them to work. There are about five dogs in the office on a typical day, according to Savoy. The office itself sits on the other side of a sliding, glass barn door and is right in line with the startup aesthetic. It’s an open concept, complete with unfinished wood ceilings, exposed brick and vents, and plenty of natural light – even for a basement. There are two conference rooms, and there’s even a separate space devoted to the customer service department. dogIDs by the Numbers 12 3 current number of full-time employees current number of part-time employees 8,800 total square footage of the office 59