Q
ADVICE
A
NEXT
LEE MASSEY
Flessland is a photographer at
Fargo-based Spotlight Media, the
publishing company behind Fargo
INC!, as well as the owner of his
own photography and videography
business, Paul Flessland Photo. He
does wedding, product, editorial and
commercial work.
Question
Along with partner Kit Grove,
Massey started Media Productions
more than 40 years ago, originally
as a high-quality audio production
studio. The business eventually
evolved into a full-service media
production company, providing
video, audio and event services
to clients on a local, regional and
national stage.
Answer
PAUL: Being a photographer
and videographer, I've struggled
at times figuring out how to
properly value my work. Do you
have any advice for putting a
price tag on my services?
LEE: "If there are people in your market
PAUL: My business is relatively
young, and I sometimes question
whether I should be establishing
a niche or if I should just take
any business I can get?.
LEE: "If you're shooting weddings
doing the same thing that you're doing and
you want to be able to get some of that
work, you have to be competitive within
the market. So certainly look at what other
people are charging. And then, if you have
created a niche, if there's something that
you feel you're a little bit better at, let's say
it's photography of pets – or whatever it
is – if you're doing that kind of work and it's
very unique and it's the kind of thing that
you feel you can charge a little bit more for,
mayb