STARTUP
STARTUP OF THE MONTH
CoSchedule
“We saw a Google Alert come through
where we saw the first job description
where CoSchedule was listed as
recommended software that (the
applicant) understood,” says Garrett
Moon, who, along with business partner
Justin Walsh, founded the Bismarckbased company of the same name two
years ago. “That was a big moment for
us.”
And while they may still be a ways
away from “CoSchedule it” entering the
lexicon, they’re on the right path.
CoSchedule is a social media and
content marketing tool that allows
everyone from an individual blogger to
a large company more efficiently plan,
schedule and publish content online. It
can be used as a standalone application
or as a Wordpress plug-in, which is one
of its more popular features.
If you’re wondering how that didn’t exist
before 2013, Moon says you’re not
alone.
“Sometimes those ideas that seem really
obvious but aren’t there yet, those are
the ones to go after,” he says. “And I
think every product out there, in some
way, is reinventing something that’s
out there. And I think CoSchedule is
a product that reinvents social media.
People have been scheduling social
media before, but we now do it in a way
BOOKS
T
here are a number
of milestones for a
software start \