CULTURE
One of the most popular offerings
from dogIDs is a patented product
known as the ScruffTag collar. In addition
to being a quieter alternative to noisier
collars, Whirlwind Soldier explains the
thinking behind the ScruffTag’s unique
design:
dogIDs products come in a variety of
materials, from nylon to the more waterand odor-resistant BioThane to a number
of different types of leather. They also
use a custom fitting process to ensure a
proper fit for your pet.
“Not everybody’s a dog person, right?
And some people might be a little more
reluctant to approach a dog that they see
is loose. And they might be even more
reluctant to reach underneath the dog’s
mouth to read a collar. This sits on the
back of a dog’s neck, which allows the
individual to read the data without having
to reach under the dog’s neck.”
The company prides itself on
providing a level of quality and customer
service unmatched by the big box stores.
This includes everything down to their
engraving process, which provides a
deeper and more durable cut than the doit-yourself machines found in pet shops.
Whirlwind Soldier says a real point
of pride for the dogIDs office is what
he believes are “the best bathrooms in
town.” With a design reminiscent of an
upscale speakeasy, it’s hard to argue
with the claim.
dogIDs by the Numbers
2 1
year company was
officially founded
60
FEBRUARY 2016
woof
woof
woof
75,000
woof
current
number of
customers
on dogIDs
email list
1
3
the fraction of lost
dogs that find their
way home