E D I TO R' S N OT E
Navigating The
Our cover story this month
really centered around one
question:
If I'm running a company – whether it's
an agricultural equipment manufacturer,
a restaurant or an electric utility – how
do I market my business in 2016?
People are listening to radio on their
phones, watching TV on their tablets
and reading the newspaper on their
Kindles. Their attention spans continue
to decrease, and their eyes and ears are
being pulled in an ever-increasing number
of directions. So how do you get them to
pay attention?
To answer this question and many others,
we turned to experts from local marketing
and advertising agencies. We spoke with
CEOs, marketing advisors and creative
strategists – with decades of combined
experience in a variety of industries –
about what works and what doesn't in
our fractured media landscape.
Some of the agencies focused on specific
case studies and others on more general
marketing information and advice, but the
Photo by Paul Flessland
Marketing
Maze
common thread is that they all focused
on one of their real-life clients: companies
doing business right here in the Red River
Valley. Companies that, just like yours,
have had to learn to find and engage their
audiences in more effective and efficient
ways.
Some of their answers will surprise you,
others maybe not as much. But at the
very least, you'll gain some behind-thescenes insight into the marketing process
and develop an appreciation for the
amount of resources, time and attention
that successful marketing requires in
today's business world.
Enjoy!
Nate Mickelberg
Editor, Fargo INC!
[email protected]
NateMickelberg
linkedin.com/in/natemickelberg