Fargo INC! February 2016 | Page 43

MARKETING Sundog Creative Strategist Jason Jacobson WHO THEY ARE What are some of the areas Sundog does work in for Otter Tail Power Company? SUNDOG INTERACTIVE sundoginteractive.com 2000 44th St. S, Fargo 701-235-5525 "We run three buckets of campaigns for them on a regular basis: 1. General awareness ​– ​"We're present in your community. We're a positive influence." 2. Stewardship-based ​– "Here are the specific ways we're giving back to your community. For example, a couple years ago, we were trying to get Otter Tail customers to switch from receiving a paper bill to paperless billing. If you signed up for this – it was basically just a short, digital form – we would donate X amount of dollars to different charities." 3. ​Conservation ​– "​The Department of Energy's regulators have certain benchmarks they want you to hit. Because what they're trying to do is reduce the burden on the electric system. So that might mean a program where you're buying a new electric water heater that gets you on off-peak rates. It might be, in the summers, going on efficient time-of-delivery. It's called the Cool Savings program. You're agreeing to cycle your A/C off and on for 15 minutes during peak hours." Sundog Interactive has a very specific marketing approach they take with their roughly 75 clients: +Marketing Understand your customers and their unique journeys through research and in-depth industry expertise. Then deliver the right message, through the right channel, at the right time. +Creative Customize your content and cut through the clutter with big ideas that connect and engage your customers. Every step of the way. +Technology Optimize and integrate technology platforms to produce the best results. All fueled with cutting-edge innovation and expertise. +Insights Measure every step of your customer's journey with powerful analytics, so you can understand what results you're driving – and what's driving those results. 41