EXECUTE
One of Zorbaz's most
recognizable billboards
ever, this design
commemorated its 40th
anniversary and roots
in the hippie culture of
the late '60s.
"They were very
nervous about putting
it up," says Dave
Hanson, president &
CEO of Fargo agency
H2M, which manages
Zorbaz's marketing.
"But they said, 'Oh, hell
yeah, let's do it.' That
board hasn't run for
years and still, today,
people mention it."