Fargo INC! February 2016 | Page 36

MARKETING H2M You know how you walk into some restaurants and immediately you feel a certain way? Well, that doesn't happen by accident. Fargo advertising agency H2M has spent years helping one place make its customers feel like it's summer all year long. 34 FEBRUARY 2016 By Nate Mickelberg | Photos by J. Alan Paul Photography & courtesy of H2M The Art of the Billboard