MARKETING
Relationships > Sales
With more than 3,000 independent dealers in more than 140 countries
worldwide, Duluth, Ga.-based AGCO Corporation is one of the largest
agricultural equipment manufacturers in the world. And until a few
years ago, they had virtually no digital marketing presence. Fargobased Flint Group, which manages AGCO’s marketing and public
relations, wanted to change that, but first they had to convince
decision-makers in one of the most traditional-minded industries that
the world of likes and retweets could be good for their bottom line.
We sat down with Flint Group CEO Roger Reierson and President
Jodi Duncan and talked about the process of implementing some nontraditional elements into AGCO dealers’ marketing strategies and how
their work with the client is indicative of some larger trends in today’s
marketing world.
28
FEBRUARY 2016
By Nate Mickelberg | Photos by J. Alan Paul Photography & courtesy of Flint Group
Flint Group