How much is a 'like' worth?
Should my media mix be split
evenly between traditional and
digital?
Should I be staffing a full-time
social media person?
How should I be measuring the
effectiveness of my billboard
advertising?
What's the next big thing in
marketing?
If you're a business owner, you've probably asked yourself at least one
of these questions.
Fortunately, we have answers to those and many more questions –
straight from the mouths of some of the most respected marketing and
advertising minds in the area. We sat down with five FM area agencies
and asked them how they approach marketing in 2016, with each focusing
on one of their own clients.
From how they identify audiences to how they select the media to deliver
a company's message, it was a fascinating look at just how much thought
goes into the advertising we're surrounded by every day.
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