ADVICE
NEXT
ADVICE
ROSS MANSON HAS A LOT MORE THINGS ON HIS TO DO LIST
THESE DAYS. AS THE PRINCIPAL IN CHARGE OF THE FARGO
OFFICE OF EIDE BAILLY, ROSS OVERSEES THE DAY-TO-DAY
OPERATIONS AND STRATEGY OF THE FARGO OFFICE, THE
LARGEST OF EIDE BAILLY’S 29 OFFICES (IN 13 STATES), WHICH
ALSO HOUSES THE FIRM’S HEADQUARTERS. IN ADDITION, HE
WORKS IN EIDE BAILLY’S HEALTHCARE DEPARTMENT, ONE
OF THE LARGEST DEPARTMENTS IN THE FIRM, PROVIDING
CONSULTING ON THINGS SUCH AS OPERATIONS AND
REVENUE CYCLES. AND IF THAT WASN’T ENOUGH, HE HAS
SPENT THE PAST FEW YEARS STUDYING, SPEAKING AND
CONSULTING ON THE AFFORDABLE CARE ACT AND ITS IMPACT
ON BUSINESS. MANSON TOOK US THROUGH THE QUAGMIRE
THAT HEALTHCARE HAS BECOME.
I’M GOING TO TAKE A GUESS AND SAY
YOUR JOB HAS GOTTEN A LOT MORE
COMPLICATED IN THE LAST COUPLE OF
YEARS.
ABOUT
EIDE BAILLY
Eide Bailly is a tax,
accounting and CPA
firm that has been
around for almost
100 years. They work
with their clients on
services ranging from
employee benefits to
accounting services.
EIDEBAILLY.COM
“Absolutely. There’s no doubt that healthcare
is highly regulated and highly political, so that
brings a lot of different changes to the industry.
And when an industry is under constant change
from a regulatory perspective, there are a number
of different facets that impact our practice and
then being able to bring that back out to assist
our client as well. It’s really hard for a lot of our
clients to keep up with that, as they’re taking
care of their patients on a day-to-day basis and
understanding all the regulatory changes, too.
That’s really where we can fill one of the gaps for
them by providing service.”
SAY YOU’RE SPEAKING TO A MEDIUM-SIZED
COMPANY THAT DOESN’T OFFER HEALTH
INSURANCE. WHAT WOULD BE SOME OF
THE THINGS BUSINESS OWNERS SHOULD
KNOW SINCE EVERYTHING'S CHANGED SO
DRAMATICALLY?
“Small to medium businesses, from a health care
perspective, now they’re starting to get into that
space where they need to figure out whether
they’re going to offer healthcare insurance as
a benefit or not. The dynamic that is out there
under the ACA (Affordable Care Act) and the
employer penalties and also the individual
mandate is a new dynamic for businesses in how
they approach that.
“From a small business perspective, it’s really
about taking a look at your talent and your
resource pool and asking if that is a differentiator
that is going to help you get the resources that
you want and need. Now, from a small business
perspective, there are different vehicles that you
can go down to take a look at providing that
coverage perspective. Health insurance still
tends to be a benefit that people are wanting.
That migration hasn’t happened as fast as some
people were thinking, but then you also have the
federal marketplace and – in some states – the
state marketplace where individuals can go and
get insurance.”
ARE YOU FINDING THAT MORE BUSINESSES
AREN’T OFFERING HEALTH INSURANCE?
“I can’t say definitively that more businesses
aren’t offering insurance. I think a number
of businesses are continuing to look at the
health insurance benefit and making sure that
they’re, first of all, compliant with the rules and
11