Fanfare Media Kit 2021 Fanfare Media Kit 2021 | Page 3

The overnight travel market represents over 1.3M visitors / year , compared to the local population of 800,000 .
WHERE reaches travellers when they need information , resulting in actionable results for your business .
BY Jessie schmidtke
SCEnE in THE CiTy
HOT Find
14 where . ca march / apriL 2020
EdiTOR ' S PiCkS
spring is in the air and that means it ' s time to give wardrobes a refresh with of-the-moment styles . shop for the whole family at emk Clothing Studio Boutique . local designer erin kembel ( pictured ) threads print and colour into her versatile designs that have branched out to include adorable kidswear and comfy hoodies and tees for men . ( pg 16 ) discover an eclectic mix of vintage inspired clothing and whimsical accessories and giftware at Out of The Blue , an osborne village favourite of nearly thirty years . Blouses with cute and quirky prints are considered essentials here . ( pg 16 )
Uomo ' s italian-minded menswear is coveted by winnipeg ' s sartorial savants . versace Jeans , coppley made-to-measure suits and lacoste casualwear are a few reasons ' Peg men seek it out . ( pg 16 )
Bold , minimalist designs are beautifully displayed in a bright gallery-esque space at Boutique Anya . Pair architectural jewellery with knitwear by line , an iconic canadian brand , to make a statement . ( pg 16 ) shop colourful dresses and neon blouses by Frank lyman montreal alongside playful vacation-ready sun hats at Sofia ' s Boutique , st . vital ' s womenswear destination . ( pg 16 )
when charlotte ehlers ' frustration with single-use plastic hit a breaking point , she decided to take matters into her own hands . enter Leabee Wraps , the reusable food wraps making the world a better place one sandwich at a time . these eye-catching multi-taskers are crafted with 100 % cotton and manitoba-made beeswax sourced from Border hills honey , a partnership that bloomed from a chance meeting at a local farmers market . Beeswax wraps are an earth-friendly alternative to plastic wrap and can be molded around anything needing protection , such as snacks , produce and even toothbrushes . several retailers carry these throughout the city , including Made Here ( pg 10 ) and Humboldt ' s Legacy ( pg 18 ).

WINNIPEG

The overnight travel market represents over 1.3M visitors / year , compared to the local population of 800,000 .

WHERE reaches travellers when they need information , resulting in actionable results for your business .

NATIONAL READERSHIP STUDY 2020

Nationally , compared to all magazines , WHERE delivers the 2nd largest audience :
AVERAGE ISSUE READERSHIP

3,682,000 vs . Reader ’ s Digest = 3.7 million

Locally , compared to other publications , WHERE Winnipeg delivers the 3rd largest audience :
AVERAGE ISSUE READERSHIP

196,000 vs . WPG Free Press ( Saturday ) = 258,000 CAA Manitoba = 209,000

WHERE delivers an affluent audience , concentrated to those with a household income of $ 100,000 +:
AVERAGE HOUSEHOLD INCOME

$ 112,437

62 % more likely to have a household income of $ 200,000 +
Male ...................... 50 % Female .................. 50 % Average Age ........ 55

675,000 Annual Readership

34 % Higher than the Average scene in downtown

this bustling district is alive with diverse retailers . head to Cityplace , downtown ' s skywalk-connected mall , for a unique local-centric food court featuring ' street eats ' fave Bodegoes ( pg 15 ). For fashion-forward bespoke suiting that doesn ' t break the bank , EPH Apparel is the perfect fit ( pg 16 ). Not only is Magic Room Spa a relaxing respite in the middle of downtown , it ' s a beauty lover ' s paradise filled with skincare tools , makeup and haircare ( pg 34 ). June Home Supply ' s ( pictured ) clean aesthetic and perfectly curated wares add form , function , and a touch of whimsy to homes ( pg 18 ). the smell of freshly roasted coffee wafting from adjacent Thom Bargen Coffee is an added bonus ! Find everything needed for your next adventure at Mountain Equipment Co-op , including performance wear , hiking gear and travel accessories ( pg 21 ).
INSIDE EACH ISSUE spring sTYLE
maniToba mEmEnTo
NEW
BY SARAH RITCHIE
spoTlIGhT
tiny kitchen
As the city ’ s smallest restaurant , Close Company offers a distinct experience , like walking into an already-hopping dinner party . Chef Dustin Pajak is a multi-talented chef , seamlessly transitioning from DJ to mixologist , server to dishwasher all in one night . While navigating a kitchen with just a single burner and one-pan oven presents a daily challenge , Pajak uses practiced resourcefulness and the highest quality of ingredients to execute a masterful tasting menu . An inspired creation and ode to San Sebastian ' s pintxo bars , mushroom pintxo deluxo exudes rich flavours of black truffle , elevated by an aioli made from house-ground and dehydrated mushroom stems ( pg 27 ).
22 where . ca NOVEMBER / DECEMBER 2019
Photos : courtesY oF JuNe home suPPlY , eriN kemBel BY david liPNowski , courtesY oF leaBee wraPs
EDIToR ' s pICks
fEstiVE & faNCy
Eat , drink and be merry throughout the holiday season in these swanky settings .
Under the glow of gilded golden umbrella lights , a luxe bohemian utopia awaits at Nonsuch Brewing Co ( pictured ). House-cured meats are perfect for sharing and beautifully presented on a wooden slab . ( pg 29 )
Step through Bailey ' s heavy wooden doors into an opulent British-style restaurant and lounge . The prime rib here is decadently buttery and topped with a puffy Yorkshire pudding . ( pg 27 )
At The Gates on Roblin , a maze of rooms are always dressed for special occasions . Deftly executed pork tenderloin bursts with chopped apples , mushrooms , walnuts and brie . ( pg 29 )
Crisp calamari with tangy house-made tzatziki is a no-brainer for a festive night at Confusion Corner Drinks + Food , with a newly-renovated sultry interior akin to the lounges found in larger cities ' trendy districts . ( pg 27 ) Garam masala delivers lively hits of spice in Punjabi-style chicken biryani at East India Co , a downtown eatery featuring impressive wood carvings and colourful paintings . This satisfying mixture of rice , vegetables and spices is a centerpiece at Indian gatherings and celebrations . ( pg 27 )
VEGGiE VENtUREs
Packed with energy boosting vitamins and minerals , Verde Juice Bar ’ s cold-pressed elixirs are the ultimate on-the-run thirst quencher . Juices with fun-lovin ' names like “ Lake Life ” and “ Happy Land ” are now available by the bottle at several retailers across the city , including Thermëa , De Luca ' s and newly-opened Roughage Eatery ( pictured ). This vegan sandwich shop is the latest addition to Winnipeg ' s fast-growing plant-based food scene , serving a knock-out selection of plant-based sandwiches at its West Broadway locale . All " meats " and " cheeses " are made in-house . Try the UnTurkey Pesto , packed with UnTurkey seitan ( made of wheat gluten ) and smothered in nutty cream cheese ( pg 24 ).
COVER FEATURE
Highlights a site , attraction , festival or event that enriches the Winnipeg experience .
HERE & NOW
The best events and festivals each month .
HOT ART / SHOPPING / DINING
Spotlights new openings , editor ’ s picks and profiles .
ART + ANTIQUES
Art exhibitions from the city ’ s top art galleries and special art-related events .
ENTERTAINMENT
Tours and concerts , plus details on festivals , theatre , music and sporting events .
SHOPPING
Worthy shopping destinations with highlights of products and services offered .
DINING
Editors recommended restaurants by cuisine and neighbourhood .
MAPS
Two maps guide to the city ’ s central neighbourhoods and Winnipeg hotels .
PHOTOS : IAn MCCAUSLAnD ( CHEf & PInTxO DELUxO ); DAvID LIPnOWSkI ( nOnSUCH BREWInG CO ); HAnnAH SzYMAnSkA ( ROUGHAGE EATERY )
SOURCE : WHERE 2020 Readership Study , 1,252 Respondents , Random Representative Sample , Stayed Overnight at a Canadian Hotel Within Past 12 Months , +/ - 2.8 % 19 times out of 20
2021 MEDIA KIT Fanfare Magazine Group | 3