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TABLE OF CONTENTS
Features
14 ' Tis the Season 20 20 Years of CPE and Counting by Christy Dollins
Departments
MY faith
10 Good Will Toward Men
MY connections
28 Connecting with Customers through Social Media
with Donna McCollough
MY customers
36 The Stories We Sell
Why Marketing Matters by Meagan Ingersoll
MY store
40 Insights into Inventory
Knowing Why , When and How
MY life
46 Preventing Burnout with the Gift of Rest by Natalie Runion
Columns
8 Pumpkin Spice & Everything Nice 34 Product Focus 44 Store-Assessment Checklist by Kevin VanDuyne
50 Store Spotlight : FIT Books
4 CRA today / www . christianretailassociation . org