Consistent messaging guides customers to purchasing decisions .
Consistent messaging guides customers to purchasing decisions . While you are very familiar with your product lines , your customers will likely never know enough about an item through only one ad or promotion in order to buy .
I would suggest promoting new product in seven various ways ( print and email primarily ) across a period of a few months . Repetition in marketing is your friend . Don ’ t worry about content fatigue — an easy pitfall is to feel you must reinvent the wheel for each new marketing piece . Reuse content and designs across multiple platforms to maximize your effort and results .
At the end of the day , marketing efforts often come down to dollars . How much is this really worth ? While seemingly a fair question , the reality is without marketing , your customers will never learn about your product or store , no matter how wonderful your inventory and mission might be . Yes , it can seem tricky to prove ROI since most marketing does not have a one-to-one correlation . However , with the digital age , website and email traffic are much easier to track today , and surveys work well to collect customer origin .
Your view on marketing must equal your perspective on sales in importance and effort . Utilize marketing partners to assist your store in creating meaningful messaging that reaches the right customers . The Munce Group is the largest marketing group in Christian retail and is a fantastic place to begin and grow your customer marketing strategies .
As you engage your customers on their journey , invest in the stories that inspire , connect and meet their needs , and watch them walk through your door .
Do you have a question or an idea ? I would love to hear from you ! You can contact me at meagan @ palmettofortis . com or on LinkedIn . CRA
Meagan Ingersoll holds a BA and MA from Bob Jones University with nearly 10 years of experience in marketing and communication . Her background crosses big tech , events , fundraising , education and retail with a focus in B2B strategy . Meagan lives in Greenville , SC , where she spends time with friends and family , typically involving coffee .
www . christianretailassociation . org / CRA today 39