USING MARKETING TO GROW AND SUCCEED brand your company. 2 You can also use videos of finished work or projects you’ re currently working on to showcase your capabilities.
With the exception of YouTube, used by 83 % of adults, no other social media platform comes close to Facebook in usage. Roughly half of adults( 47 %) report using Instagram, while around a third use Pinterest( 35 %) and TikTok( 33 %). About 3-in-10 say they use LinkedIn( 30 %). 2
Your challenge as a contractor is to find the time and the personnel to manage these time-consuming social media platforms. You can hire a social media manager or designate someone in the back office to handle these online tools. It is also possible to bring in a skilled local high school or college student to oversee your social media as an unpaid internship, which helps them build their work portfolio.
Your company’ s website is also crucial to your marketing success. Your website is open 24 / 7 and generates leads, showcases your services, and gives you a competitive advantage.
Although managing and updating a website can be labor-intensive, you can always hire someone to manage and update your site for a small fee. Don’ t be intimidated if you are new to having a website. The easiest and sometimes most cost-efficient hosting services, such as Wix, Hostinger,
and Squarespace, also include free website builders. You can also build a site using GoDaddy or Wordpress, both of which allow you to easily purchase a domain name. A little online research can help you determine the best website hosting and builder platform for your needs.
Aside from social media, you should also consider creating and distributing an email newsletter to your customers and potential clients. Email newsletters are relatively inexpensive, allow you to provide news updates, as well as drive traffic to your website.
FALL 2025 CONTRACTOR REPORT- 09