Prequalification as a Valuable Marketing Tool
Aside from traditional marketing strategies, the one single action you can take to help you reach your target audience, increase your credibility, gain a competitive advantage, and build relationships with owners and primes is to become prequalified.
If you are a small contractor starting out in the business, prequalification shows your clients that your business meets specific standards for financial solvency, experience, safety, and technical proficiency.
In a nutshell, prequalification proves that you are capable of successfully completing projects.
Becoming prequalified opens doors to larger and higher-value contracts that might otherwise be out of reach. Keep in mind that many government agencies, primes, and private developers require prequalification before allowing contractors to bid on a project.
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