BESHOY METRY: PHANTOM BUILDERS, INC.
Above: Before and after remodel of St. Alphonsius CYC basement areas by Phantom Builders, Inc.
Phantom Builders’ growth strategy focuses on three key areas: developing strong relationships with clients and partners through exceptional service, continuously improving their bidding and project management processes, and investing in their team’ s skills to ensure that they consistently deliver top-quality work.“ This balanced approach has enabled us to scale sustainably while maintaining the high standards that set us apart in the East Bay market,” observes Beshoy.
Although the company’ s strongest marketing driver has been word-ofmouth referrals, which( as of mid-July) has them booked through October, Beshoy recognizes the need to diversify their outreach in order to sustain and scale their growth. Phantom Builders has
recently launched a marketing campaign focused on creating a more visible digital presence, presenting social proof and using targeted advertising. Specifically, he plans to“ enhance our website with portfolio showcases and by implementing SEO strategies, present case studies and client testimonials to highlight our expertise, and run localized digital ads for home renovation services in the East Bay.”
By sharing his background, challenges, steps to success and current strategies, Beshoy hopes to encourage other contractors to pursue their own dreams and to make use of the free small contractor resources available to them in the East Bay and Bay Area, such as the CTAP.“ One of the most valuable lessons I’ ve learned is that continuous learning
18- imwis. com