[ M A R K E T R E V I E W | E T F A D M I N I S T R A T I O N ] products coming to the market from a wide range of issuers . The actively managed market has seen significant growth , while a growing number of clients are placing different asset types within the ETF wrapper . Consequently , the issuer space has become very crowded , as businesses look to gain a slice of the pie . “ These new issuers continue to really aggressively flood the market with new offerings ,” he observed . “ What ’ s staggering is that roughly a quarter of all issuers today in the ETF market have launched within the last 12 to 18 months . This steady stream of those coming to market with a variety of strategies to capture the interest of investors is really pushing us as a service provider to really accelerate our pace of change to keep up with and stay ahead of that .”
Data is king One area paramount to the success of an operator in the space is data and the correct deployment of that data . As ETF products become increasingly complex , data can also serve as a differentiator for clients when choosing a provider . “ Data is king and how we deliver it is key ,” said Kenneth Martin , director , product and profitability , primary markets ( loans and ETFs ) at RBC Investor and Treasury Services . “ It ’ s the whole value proposition with data . On the authorised participant ( AP ) side , we ’ re seeing more requirements for the automation of data completeness , integrity and accuracy . If you don ’ t get that right overnight , the client or the AP may say that they want to broaden the spreads , which impacts our underlying client .” Taylor builds on this point , stating that data is fundamental to all aspects of the ETF industry , from the front to the back . “ Certainly , as a sponsor , we consume all of that data . Administrators and support
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