The market witnessed notable growth owing to rising electricity demand globally , particularly in China , due to rapid industrialization and urbanization . In developed economies , such as Europe , requirement of increasing power generation and expanding wind sector offers significant growth potential . However , fluctuating prices of metals , such as copper , aluminum , and other metals , restrain the market growth . The demand for power infrastructure is driven by growing investments in renewables ’ sector , thus offering significant opportunities for growth .
The overhead installation segment accounted for the largest market share of about 57 % in 2015 . Factors such as lower installation cost and easier maintenance in comparison to underground cables has led to its wider adoption , primarily in developing economies . However , the submarine installation is expected to be the fastest growing segment owing to increasing investments in the offshore wind generation technology for power generation . The underground segment is expected to grow at a notable pace on account of longer life , lower transmission losses , and limited space availability for new overhead installations .