Videos
Posts video have achieved considerable growth in Facebook in recent times . According to an internal survey , the number of posts with videos increased by 75 % in 2014 , which shows the strong trend in the format . Therefore , it is important to consider these metrics to increase the range of your audience .
In the Videos tab , there are three options for consideration :
Video views
It shows the number of times the videos of your page are displayed for 3 seconds or more in a given time .
The indices are divided between organic and paid views of your videos during the period .
Views 30 seconds
The item in the Videos tab , there is another interesting chart to be observed .
You can see the number of times the videos of your page are displayed for 30 seconds or more for a certain period , also divided between organic and paid reach .
These indexes are necessarily lower , but are just as important as it gives an idea about the quality of your videos and how many people are not abandoning the first few seconds .