Videos
Posts video have achieved considerable growth in Facebook in recent times. According to an internal survey, the number of posts with videos increased by 75 % in 2014, which shows the strong trend in the format. Therefore, it is important to consider these metrics to increase the range of your audience.
In the Videos tab, there are three options for consideration:
Video views
It shows the number of times the videos of your page are displayed for 3 seconds or more in a given time.
The indices are divided between organic and paid views of your videos during the period.
Views 30 seconds
The item in the Videos tab, there is another interesting chart to be observed.
You can see the number of times the videos of your page are displayed for 30 seconds or more for a certain period, also divided between organic and paid reach.
These indexes are necessarily lower, but are just as important as it gives an idea about the quality of your videos and how many people are not abandoning the first few seconds.