fewer people being affected by the posts. But after all, what is
happening with organic reach on Facebook?
The answer is simple, the network which today surpassed the
billion users said that this drop is because the competition for
attention from the companies is increasingly fierce. To avoid
users of escape for
bombardment of information, Facebook through its algorithm
promotes a kind of content curation to filter what you receive in
your timeline.
At first glance this scenario seems to understand that the
sponsored posts are the only way out for engagement. What for
many seems to be the end of the organic range, for Facebook is
nothing more than the quest to constantly improve the user
experience (and of course, have a little more profitable too).
This is a valid condition for all Facebook pages. So if your
company want to stand out in the social network organically, you
need to follow some basic steps, in addition to being creative, of
course.
For convenience, let's talk about 7 simple and effective ways to
gain more engagement your posts and further increase the range
without paying for it.