Paid Advertising
Paid advertising is a powerful method for promotion. Promoting your lottery or raffle on Facebook through Paid Advertising is allowed with limitations and target your ads accordingly. In the UK, ensure you target your Lottery Ads for ages of 18+.
“For advertisers targeting the UK: As of November 1, 2014, Facebook is only accepting advertisers who are explicitly licensed or have a continuation license from the Gambling Commission in the UK. We are no longer accepting ads from clients who were previously approved with non Gambling Commission licenses and do not currently have an explicit license or continuation license from the Gambling Commission.”
As you will need to invest in Paid Advertising, it is important that you have a strong strategy: Objectives, Targeting, Budget & Content Creation. It's a great insight into your demographics and placements.
CONTACT US FOR FURTHER ADVICE OR INFORMATION ON PROMOTING YOUR RAFFLE OR LOTTERY THROUGH SOCIAL MEDIA.
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There are several benefits to running paid ads including a larger reach, higher engagement rates and inevitably more ticket sales.
Running Paid Ads