Content is king
There is no 140-character limit on Facebook but this doesn’t mean that you should start posting essays. Jeff Bullas found that 40 was the magic number & that a 40 character post has a 86% higher engagement rate. So keep it short & sweet!
Use engaging images & videos where possible. As we reach a more advanced mobile age, people are viewing your posts on the go so a beautiful image or short video will keep your audience engaged. 87% of posts with images get shared.
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Track, track, track! Use Link Tracking sites like Bit.Ly to see who is sharing, engaging and what content is working best.
Images and Video
Link Tracking
Rules and Tools:
Writing
1. The 80/20 rule: Your content strategy should be based around the 80/20 rule. You should post 80% non-promotional material that helps your audience plus 20% promotional material marketing your products or cause.
2. Facebook Tools: Canva: to create quick social media posts with free stock images. Page Insights: for quick, on screen analytics to help you see what is working and what isn’t. Read more at on our Blog, ‘10 Free Facebook Tools For Charities’.