Facebook Commits to Focus on Connecting People and Bringing Them 2018 | Page 3

Research shows that people feel happier if they can
connect with people they care about rather than just
passively reading articles, watching through videos or
mindlessly scrolling through their news feed. Facebook
feels responsible for making their products and services
not only fun but also good for people's well-being.
Given this, it is making a shift in directions from
focusing on helping people find relevant content to
having more social interactions. In the coming months,
we should see more posts from our friends, family and
groups and less of public content. Where there are
more interactions, Facebook will show more of such
posts to encourage conversations and keep it going.
They understand that this will bring down some
measure of engagement, particularly with public posts,
but will make time with Facebook more valuable. This
may have an impact on the reach of Pages and some
businesses for now, but it is the right thing to do and is
good for the community. So in the long term, it will be
good for Facebook, too.
People will still see posts from Pages that they follow
and prioritise them in their News Feed so they will not
miss posts. However, posts that generate active
conversation will be more visible in news feeds - often,
these include live videos, a content of common interest
among groups, or events created by local businesses as
a means to connect with their communities. Strategies
that do not promote authentic interactions such as
engagement baits will be de-prioritised and decreased
in the news feed.