It also underlines the importance of the many valuable environmental and incredible performance assets of natural wool . This Declaration is supported by the leading wool grower organisations of the world including the British Wool Marketing Board of the United Kingdom , Woolmark in Australia , Cape Wools of South Africa and the Campaign for Wool body in New Zealand . It is a leading statement issued by the International Wool Textile Organisation which has representatives from the hundreds of textile industry businesses across the world .
This united approach to positioning wool and its industry supply chain is made even more compelling as it is led by the Prince , who always had the belief in wool as the superior environmental fibre . As he said so aptly at the conference , “ Wool is a product that the most brilliant boffin in the most high-tech laboratory could never create .”
The sheep themselves could not have said it any better than their number one Ambassador !
The Wool BnB : left , the dining room ; below , the study with the world wool map . Photographer Peter Dixon , Stylist Karina Garrick .
Come Inside … The Wool BnB
Wool Week 2016 in the UK saw the world ’ s first Wool BnB — open its doors to the public . Created to appeal to those that happily head online to search and book a home to vacation in — think Air BnB — and for those wanting something informal and unique , rather than the corporate overtones of a hotel .
This popular lifestyle trend of using one ’ s personal space to rent out for others to experience or was at the heart of the Campaign for Wool ’ s latest installation . The Wool BnB house was located in De Beauvoir town in Islington , North London and was a typical London town house . Well until you got inside !
Bold colours proved a perfect foil for the stunning wool furnishings and floorings — there was a super relaxing bedroom — with wool filled mattresses and bedding — dramatic drapes and fabulous sheep art . >>
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