Tuftex Carpets of California has crafted and expertly colored another signature series of soft flooring fashions inspired by natural textiles .
First launched in 2014 , the Naturals Collection by Tuftex quickly became a homeowner favorite with its dynamic array of Moroccan tile and traditional herringbone visuals , coupled with modern geometric and organic patterns . These popular looks found a perfect home everywhere from casual coastal households to contemporary cosmopolitan living spaces . The universal appeal of the visual offering along with the versatile neutral and pure pastel color palettes created a perfect fashion storm for a design-conscious homeowner , making this collection wildly successful .
Tuftex is expanding the Naturals Collection in 2017 and promises to remain true to the origins of the collection . The next generation of Naturals includes new elegantly striated loops and bold recoloring of our best-selling patterns , Taza II and Only Natural II . The new additions in Bali and St . Lucia will evoke the allure of these exotic destinations and , like the others in the collection , will incorporate the natural color variations of striated yarns into their complex loop constructions . Still inspired by the beauty of natural textiles , these unique designs will continue to showcase a handcrafted look and feel . Made with STAINMASTER ® Luxerell ® BCF Nylon , the loop textures combine incredible performance with exceptional style .
The collection ’ s extraordinary fashion statements , premium fiber content and superior construction are the building blocks for expanding carpet applications within the home . Homeowners today are looking for unique-to-them interior elements and Tuftex ’ s Naturals Collection is perfect for providing interesting carpet visuals in unexpected places like staircases and custom sized rugs . “ We have seen a significant spike in demand for better looking and better performing soft carpet on stairs ,” said Doug Jackson , Tuftex ’ s Vice-President of Sales and Marketing . “ We also know that with today ’ s open concept floor plans , standard rug sizes are much of the time not what consumers need . They want something that is unique to them — both in style and size . Tuftex ’ s Naturals Collection is the perfect collection for the discerning consumer ,” he said .
With new accents , tone-on-tone neutrals and bright modern pops of color , Tuftex ’ s Naturals Collection is a must have for a stylish yet active household , sophisticated urban living or anything in between . ■
Tuftext Naturals . Opposite page : Via Lido , a striated loop carpet that is inspired by natural , handcrafted materials ; top right : Taza II ; center right : Bali ; right : Only Natural . Background : Only Natural .
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