DEPARTMENTS
DEPARTMENTS
4 LIVE NATURALLY . CHOOSE WOOL The royal declaration for natural wool .
12 GREEN SOLUTIONS
When shopping for flooring , it helps to know the earth-friendly lingo !
22 TILE IN STYLE
Coming home to tile . The perfect time for redecorating , naturally . Consider tile .
32 WOODN ’ T IT BE NICE
Top five questions to ask when buying wood flooring .
36 ON THE BOARDS
For great looks in laminate , four things you need to know .
40 ALWAYS RESILIENT
A feast for the eyes . You might know it as linoleum or vinyl , but there ’ s a lot more to resilient these days .
48 CARPET COUTURE What is the best carpet for your home ?
64 DESIGNERS WALK The impact of design .
70 FIND FLOORING FAST A buyer ’ s guide to what ’ s inside this issue .
Buying new flooring ?
Buying new flooring can often be daunting , especially if you don ’ t have a lot of experience . There are lots of questions : What ’ s the correct carpet cushion to buy ? The best flooring option for pets or kids ? Who will do , and be responsible for , the installation ? What is the true , complete cost ? What about warranties ? Maintenance ? Service ? Emergencies ? How will I care for my new floor ? And , ultimately , am I getting good value for my money ?
I ’ ll share a story with you . I recently found myself in the flooring department of a big box store looking for transition molding for a customer . A couple was looking at cork flooring , while a salesperson was stocking items in the same aisle . I overheard “ No we don ’ t want this , because it ’ s laminate .” The salesperson just continued stocking his shelf . I couldn ’ t help myself . I said hello to the couple and explained the features and benefits of cork and they also asked me about engineered hardwood . I answered their questions and now the salesperson is listening to me as well . After we all walked away , they followed me and asked me how I knew all of this ? I explained that I own a flooring store in the next town over . They asked me for a card and said “ We will see you tomorrow .”
The benefits of buying from an independent flooring retailer are many . Our job is to know the latest styles , colors and fashion trends , proper installation techniques in keeping with your wishes , and warranty requirements .
We invest in continuing education to be at the forefront of flooring technologies , so you can rely upon us to provide the latest in looks , room layout and economical options ( from performance to the impressive and cost-effective use of mixed media .) Our objective is to help bring your decorating ideas to life !
So , feel confident and visit your neighborhood specialty flooring retailer for your next flooring purchase . You ’ ll be glad that you did !
Elizabeth Andrews
Margo Locust Publisher and Editor-in-Chief
KENNETH E . LOCUST Chairman MARGO RODGERS LOCUST
Publisher & Editor-In-Chief margo @ fabulousfloorsmag . com
LISBETH CALANDRINO
Associate Publisher & Director of Social Media lcalandrino @ nycap . rr . com
KAREN GEORGE Managing Editor karen @ fabfloorsmktg . com
RON TOELKE Creative Director ron @ toelkeassociates . com
Fall 2016 No . 51 www . fabulousfloorsmagazine . com
BARBARA KEMPLER-TOELKE Editorial Assistant
RAY STEWART Production Manager ray @ stewart-comm . com
ALEXANDER & ASSOCIATES Newsstand Director
SPECIAL FEATURE WRITERS
BRIDGETTE KELLY Contributing Writer , UK ALEX ROSS fabfloorsalex @ gmail . com
JEANETTE CHASWORTH Jeanette @ thecolorwhisperer . com
SENIOR CONTRIBUTING WRITERS
B . Briskman , E . A . O ’ Connell CONTRIBUTING WRITERS
Ira George , Robert Partain , Andrew S . Rodgers , Karly Tedford , T . C . Lovett , Jasmine Grey , Betty Isaacson
SONNA CALANDRINO Founder and Publisher Emerita
Editorial & Advertising Offices 916 Main Street , Andrews , NC 28901 , a North Carolina LLC 678-761-5002 or 828.321.9191
FABULOUS
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FABULOUS FLOORS MAGAZINE is published quarterly by Fabulous Floors Magazine , LLC , 916 Main Street Andrews , NC 28901 , a North Carolina LLC . Fabulous Floors assumes no responsibility for unsolicited manuscripts , photos , images or artwork . The FABULOUS FLOORS logo is a trademark of Fabulous Floors Magazine , LLC .
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