Industry Tips
Things to do during the gig
So you finally booked the gig, and now you are on your way to do the great performance you have
been planning for, practicing for and lol yes arguing and debating on for money and terms. BUT
WAIT! The work is not over yet, you still have to capitalize on the gig while you are there. There every
artist should know that there is a beginning, during and end process to ever gig. So here is just a few
tips and pointers to remember for your next gig. We will continue to put out more tips as pointers
for artist so write in and let us know some issue you need addressed as you navigate your fame and
fortune as we cover you.
1.
have a banner with your logo or bands logo hung behind the act, high enough to be easily read by all.
You’d be surprised how many people will see and hear your act and never know who you are. A visible banner
solves that problem.
2.
place “table tents’ with interesting artist/band information ( trivia, song lyrics, etc.) and gig schedules on
each table around the club. Use sturdy, postcard stock for best results.
3.
set up a visible area for merchandise ( t- shirts, posters, cds, etc) the person ( non- band member) running
the merchandising can also oversee the new fan mail list. Be sure there’s plenty of writing instruments and paper
on hand or a tablet if possible.
4.
have plenty of business cards with a readable contact person’s name and number in the pockets of all
group, band members or supportive crew. Distribute them liberally( side note: I found a wonderful artist I wanted
to showcase in the publication, but he was such a artist that he put all his information in a way I could not read nor
understand to contact him)
5.
when you’re on stage, remember to make your show stimulating visually as well as aurally. You’re on display
and all your clothing, colors, movements and lines should blend with the music you’re playing. Give the people
what they want- a feast of sight and sound. This is an essential part of “ working the crowd” and finally, make sure
that you can give a website or a way for your fans to follow you at the end of your performance. Remember most
with their camera phones will be recording you so make sure you advertise so they can share it with their friends
or if they can not get to you at the end of the performance.
Ok this is just a few tips more to come and good luck and see us next issue for more tips and resources to help you
maintain and grow your fan base.
119/F-STYLE CHICAGO