GET READY FOR VEW
International Vision Expo West, the
most comprehensive event for eye-
care professionals, is set for Sept.
13 to 16 at the Sands Expo Center in
Las Vegas, Nevada.
The conference is an opportunity for
ECPs to find everything they need to
set their sights on the future, satisfy
their continuing education require-
ments, navigate the changing
healthcare climate, cater to style-
conscious customers, elevate their
practice and expand patient care with
their eye care community peers.
“Vision Expo is a true fashion
destination for opticians and buyers
to look, touch and immerse them-
selves in a world of options to keep
them competitive in today’s retail
landscape,” said Ben Gaddie, OD,
FAAO, Co-Chairman, Conference
Advisory Board. “Our education
program includes courses that
provide key strategies to make their
business stand out among the myriad
of eyecare and eyewear options
available to today’s consumer.”
4 EYE FOCUS | June Digital 2017
Here are the top reasons not to miss VEW 2017:
> Experience World-Class Education with an industry-leading variety of courses.
See, touch and learn about the latest technology – all in one place. Courses cover
the industry’s hottest topics including all new content for 2017 in some of the
most highly regarded Vision Expo featured education programs such as The
Global Contact Lens Forum, Ocular Surface Disease and Wellness Symposium,
The Managers to Do series and Retail Track, Spectacle Lens Expert Track, Medical
and Scientific Theater series, Practice Owners and Managers Program, blue light
sessions, and the Frame Buyers Certificate Program.
> Free Google Talks based on overwhelmingly positive feedback from Vision
Expo East. Hear from Google experts on how search engine marketing will grow
your eyecare business and create your competitive advantage. Build a digital
strategy that will attract new patients and build loyalty with existing patients.
> Vision Series programming presents free sessions that allow you to lunch and
learn about the latest clinical innovations in a relaxed and collaborative
learning environment.
> Increased Fashion Focus on Trends and Technology providing an up-close look
at the latest fashion and tech trends for frame designs your customers want and
desire. Build your fashion prowess and keep your customers coming back for
more. These sessions allow you to look, touch and immerse yourself in a world of
options. Get everything you need to know to be able to incorporate 2018 trends
into your inventory.
> Pop-Up Talks allow you to get up-to-date on business solutions, fashion-forward
trends and designs in an intimate setting on the Show floor in just 30 minutes.
These networking events are fun, fast and free.
> Meet Your Match with the Recommendations Program – discover new vendors,
solutions and products with custom recommendations based on your interests
selected during registration.
Visit http://west.visionexpo.com/ for more information.