Eye Focus December 2019 - Page 8

EYE FOCUS | COVER STORY The company’s work has even been profiled in National Geographic which wrote: "Wearing the company’s sun- glasses isn’t a fashion statement, it’s a statement of change...when you buy a pair of Karün sunglasses, you’re help- ing to change the lives of the people of Patagonia.” Karün’s most recently released Pacific line offers 10 new pairs of sunglasses and glasses made from recycled ocean plastics. Designed and sourced in Chile, each pair is guaranteed to have a positive impact on the environment and rural farmers across Patagonia. ZEAL Zeal Optics is trying to push away from old plastic practices into a new era of plant-based materials. “While other lenses are made from petroleum-based materials, Ellume Po- larized lenses and Z-Resin frames use a unique plant-based polymer as the bonding agent. This material, made from the castor plant, delivers incred- ibly light, durable frames,” says Zeal’s Director of Marketing, Mike Lewis. “The full-wrap frame and Proflex rub- ber keeps these on your face during any adventure and the classic styling goes well with every happy hour,” explains Lewis. At least three new looks from Zeal incorporate these more eco-friendly manufacturing processes. Dragon Eyewear is following a similar path according to Lauren Makofske, global brand director of Dragon Alli- ance. The Ridgway with its new polarized square frame is a go-to for that utilitar- ian look. It comes in matte khaki, matte black and matte red tortoise. The Sierra is a chic frame built to withstand any kind of adventure in any kind of weather. And finally, the Rampart lets you go from the trailhead to the bar in a pinch. MARCHON “As Dragon continues to develop products that enhance an active and outdoor-oriented lifestyle, we felt it was the perfect time to introduce an environmentally-conscious material into our business practices,” she says. “By incorporating plant-based resin into our injected collections, we are taking the first step towards making a positive impact on the environment.” Dragon Eyewear, a Marchon brand, offers dozens of models in their plant- based resin category. Dragon Alliance Baille Styles range from the sleek and modern-looking Jump LL Ion with its wrap-around look and blue ion II coloured lenses to the more classic look of the Baile LL Polar frames now available in an assortment of colours for lenses and frames including matte dark tortoise and matte dark navy. Dragon Alliance Jump 8 EYE FOCUS December Digital 2019