EYE FOCUS | FEATURE
The 2020 digital
By Kaia Pankhurst, Marketing4ECPs
One of the biggest mistakes any business can make in
marketing is relying on outdated strategies. With the new year at our door, now is the time to intro-
duce some new pieces to your marketing.
I can't tell you how many times I've run into business
owners who rely on resources from 10 years ago to cre-
ate their marketing mix. Here are three important elements your 2020 market-
ing strategy should include:
Those resources were probably cutting edge in their
day, but the world has changed since then.
In the last five years alone, technology, consumer
trends and advertising standards have all shifted.
Realistically, marketing best practices change at least
a little bit every year.
The term influencer basically refers to anyone that
uses their fame or significant social media platform
to advertise products and services. Kim Kardashian,
for example, is an influencer who promotes products
on her personal Instagram.
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