SHOULD
I ADVERTISE
ON FACEBOOK?
By Trudi Charest, RO
Facebook is still the largest and busiest
social network with over two billion
people using it on an ongoing basis.
According to Hootsuite, businesses
spent more than $9 billion on Facebook
ads in the second quarter of 2017
alone, an increase of 47 per cent (nearly
$3 billion) from the same period the
previous year. So is Facebook the right
media space for an eyecare business to
advertise? The answer is YES, if it is
done properly.
With all those people to target, you can
burn through a lot of money if you don’t
target well.
Knowing exactly how to focus on the
right audience for your business and
geography is crucial in ensuring the
best return on investment.
The branding and exposure you can
obtain from a simple ad for a small
budget will show you marketing on
Facebook should be a part of your yearly
marketing plan.
8 EYE FOCUS December Digital 2017