EY Draft September 2013 | Page 9

#betterworkingworld

TWITTER REACH

IMPRESSIONS

836,133
MENTIONS

1,511
USERS

TWEET TYPE
@REPLY 3%

NUMBER OF TWEETS PER USER
8+ TWEETS

632

6%

6%

5-7 TWEETS

REGULAR TWEET

RETWEET

36 %

61 %

1 TWEET

63 %

2-4 TWEETS

26 %

Activity peaked 01.07.2013