Extol October-November 2019 | Page 23

EXTOL EATS “One thing that we found during our research is yeah, there’s a lot of variety out there, but some lacked presentation and color. – ZACK FLANAGAN as “a huge spread” – and Flanagan’s grandmother gets a shout out for telling the pair to put the charcuterie board on social media. “It became the centerpiece of the party,” Lara says. “Everyone was so amazed by it, and Zack kind of looked at me and said ‘I think we have something. I think this definitely is something we can make something out of.’” With some quick research, they created Board & You as a fully formed business model. At first, Flanagan and Lara found their customers on Instagram and Facebook. They took orders for custom charcuterie boards filled with cornichons, nuts, rare meats and cheeses, fruit, candies, crackers, cookies and other delectable treats they could source locally or from vendors. Sure, anyone can buy the same ingredients, but Lara uses the boards like an artist paints on EXTOL : THE BUSINESS ISSUE 2019 21