CASE BELCHER
Owner / Head Coach
Four Barrel Fitness
Boards, volunteer or community work:
None currently
THE
ISSUE
In terms of growth and economic development, where
would you like to see Southern Indiana in 10 years?
Continuing along a similar path. It’s been great to see the growth of
places like River Ridge that drive a lot of employment opportunities
in Southern Indiana. Even within the business park in New Albany
where we operate, we’ve seen several existing businesses expanding,
reinvesting and adding jobs. All this means good news for us and
a lot of the service and retail business that are helping drive the
redevelopment of downtown (which we’re big fans of ). At Four Barrel,
we want to help build a happier and healthier community, and I think
as more jobs move into the area, so will more projects that promote
healthy communities (parks, bike lanes, greenways, etc), thus
continuing to improve the allure of our area.
Huber’s
Orchard, Winery & Vineyards
Who or what motivates you?
My wife, my son, my family and my community. Sounds canned but
it’s true. I probably didn’t even recognize the lessons at the time, but
my family taught me a lot about the value of hard work and community
growing up. Fast forward to today, and we run a business whose
product is literally about teaching people to work hard and creating
accountability through community. We’ve built so many relationships
and have learned so many lessons from our members that the value of
tribe –community – and being accountable to others really hits home
in terms of motivation.
What habits/routines have helped with your success?
Focusing on small incremental improvement. We ask our members
to aim for small improvements in training each day, and we apply
the same to business. Some days are better than others, but creating
a mindset focused on daily improvement – no matter how small –
creates a big net positive over time. It’s easy to get stuck in a rut and to
move along with business as usual, but you’ll soon be forgotten if you
cease to innovate and improve.
What pushes you through your most difficult times?
Two things. First, the accountability I have to my family, my team and
our members. Second, the examples of everyone who’s gone before
me. Working through all the problems that come with building a small
business can be challenging and even lonely. There’s comfort and
motivation in seeing the examples of people and companies who have
been through adversity and who have worked hard to come out on the
other side as better leaders and better businesses.
What are you most proud of professionally?
The community and the culture we’ve built. Like most companies,
there have been bumps along the way, and we still have a long way to
go, but we get the opportunity to see daily examples of people showing
up for each other and supporting each other to be healthier and
better versions of themselves. We couldn’t ask to be part of a better
community or a more rewarding endeavor.
OCTOBER/NOVEMBER 2018 : EXTOL
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