Extol February-March 2019 | Page 36

EXPPRESS Diann & Dane Smith All In The Family New Albany’s Ben Franklin Crafts and Framing Is an Inspiring Institution BY LAURA ROSS | PHOTOS BY CHRISTIAN WATSON The Smiths are one crafty family. Literally. The long-time Indiana family is devoted to the community but also creative, energetic and incredibly adept at producing savvy business models that thwart big-box Goliath stores and provide a locally-owned experience and business that caters to customers. Ben Franklin Crafts and Framing, 420 New Albany Plaza, has been in the Smith family since it opened in 1990. But its roots go much deeper. Joe and Hilda Busteed originally opened a Ben 34 EXTOL : FEBRUARY/MARCH 2019 Franklin Crafts franchise store in Milan, Indiana, during the post-war era. “Joe was a Fuller Brush salesman originally,” said Kristy Smith, who is a third-generation owner of Ben Franklin Crafts and Framing along with her husband, Jeff Smith, and family partners Dane and Diann Smith. “When Joe and Hilda opened their Ben Franklin Crafts store,” said Kristy, “it was a true five and dime. You could buy everything there from coffee beans to fabric to make a dress. We still have their first cash register, which rings a maximum of two dollars.” The Busteeds were treasured local merchants, and when Joe died of an aneurism in his 50s, his daughter Patsy Jo and son-in-law Wayne Smith took over the store. Later, they opened a second shop in Bloomfield, Indiana. In the late 1980s, Walmart began its the march across the country, gobbling up the market share of mom-and-pop craft and soft goods stores. So, said Kristy, “Patsy Jo and Wayne conducted a population study and looked for a location that would support an independent craft store. New Albany popped up on the map and had the right