Extol December 2019 - January 2020 - Page 22

Picture Perfect When tinkering turns terrific, magic happens – and a business is born. That’s the lesson Lori Unruh discovered when she took her hobby and turned it into Cadella’s, a thriving jewelry design business. “I started tinkering around making handmade jewelry gifts for friends and family, and once I saw the joy the jewelry brought them, I realized I needed to take this hobby to a larger scale,” said Unruh, a Southern Indiana native and mom of two wildly talented kids – Ella, 15, and Cade, 14 – who lives in Floyds Knobs with her husband, Chad, CEO of MAC Construction. Cadella’s, which is a compilation of the names of Unruh’s teens, offers handcrafted jewelry, including bangles, cuffs and necklaces, with interchangeable photo tiles chosen by customers that often feature families, friends, and furry loved ones. It’s a unique design that Unruh created and, recently, patented, too. different pieces of jewelry.” A successful hairdresser for 18 years, Unruh decided to take time off about five years ago and focus solely on raising her children. To keep her creative juices flowing, the avid photographer designed bangle bracelets for fun, using photos of her children and friends placed in tiny frames. She later developed the concept of the interchangeable photo tiles and tried out the designs on her friends and family. Unruh started with bangles and then added leather and fur cuffs, necklaces and even cuff bands that fit the Apple Watch. The photo tiles, which are designed and personalized online, fit into tiny picture frames crafted onto the jewelry. Once created, boutiques lined up with more than 40 shops in Indiana, Kentucky, Illinois and Michigan selling the Cadella’s line. Unruh and her team also designed an online shop (www. cadellas.com) and sales skyrocketed. “I would host parties at first where friends would customize their bracelets,” she explained. “As the jewelry got out there, boutiques reached out, but there was just no way to customize the bangles without coming up with a design to make interchangeable photos. I worked for a year on the design with some amazing people, trying out molds until we found the design, which allows people to interchange their blessings and memories into BUY HERE. PAY HERE. AUTO SALES trust is a must with us. 812.282.5500 1740 e 10th street, Jeffersonville in, 47130 WWW.Hubersautosale.com 20 EXTOL : DECEMBER 2019/JANUARY 2020 “It makes for such a unique piece of jewelry because you can constantly change the photos to fit your memories,” said Unruh. “If you have a child in sports, you can wear a sports photo. If you’re a grandparent, you can change out different grandchildren, or if you are going out with your girlfriends, you can wear pictures reflecting your friendship.”