EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 14

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Luckerson, V. (2014, August 23). Tim Cook Marks 3 Years as
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Teece, D. J. (2013, May 13). Why Apple Still Has the Magic |
David J. Teece. Retrieved from 11 EXTERNAL REPORT ON
APPLE, INC. 12 http://www.huffingtonpost.com/david-j-
teece/apple-success_b_3255087.html?
ir=India&adsSiteOverride=in Appendix
Strategic Group Map EXTERNAL REPORT ON APPLE, INC.
High 13 Apple
Sony
Samsung Google
Price Microsof
Dell