MADEFEATURES
MADEXXXX
keeping people moving now. I think that’s
how we differentiate from a lot of deejays
now.
MADE: How important is it to stay authentic
to your crowds and who you are as musicians?
BLK.ID: To us it’s more than being at a club
every weekend. We want our brand to be
something that’s long-lasting and our sets to be
something that everyone’s excited to see. So,
what we try to do is involve our crowds in our
sets to make them an enjoyable experience.
We are granted the opportunity to entertain
audiences of 2,000 or more and to get them to
participate in Swag Surf or something to that
magnitude makes us as deejays feel amazing.
MADE: In order to generate your following
and build your brand you’ve traveled around the
city and beyond. What have you learned about
yourselves as deejay’s and brothers?
BLK.ID: Honestly, what we’ve learned about
ourselves is we’re not afraid to be social and
talk to people and get to know people. We’re
not afraid to step out on a limb and introduce
ourselves and our brand to people. We like to
provide people with a genuine feeling when
they come across us. As brothers, it’s been
a cool journey. We’re both learning on an
everyday basis to show one another things in
business. We always manage to come together
and help each other out to create a happy
medium.
MADE: You guys have mastered collaboration
and partnership. How have you been able
to successfully integrate fashion and music
working with brands like Nike, Puma, Vans and
Dash?
BLK.ID: The two go hand-in-hand. You can’t
really have one without the other. As deejays
we wouldn’t be as appealing to anyone if we
weren’t fashionable. We believe you have
to be as good as you dress or even better.
Working with brands they sometimes see
something in you that you might not see in
yourself. I think the way we integrate that is by
being passionate about our style. It just made
sense to us to merge our lifestyle which is
fashion and music and get paid doing it.
MADE: As identical twins how do you differ in
your musical abilities and what type of music
influences your ear?
BLK.ID: We play completely different. One
of us will take a trap song and mix it live with
an indie beat or beat and it’ll throw everyone
off but it’ll feel so good. And the other will do
something completely different with a Mystikal
beat and R&B song from Jodeci. Our music
selections and blends are completely different.
I think it’s what makes us work individually
and collectively as we offer something different
to each audience we entertain.
Honestly, what
we’ve learned
about ourselves is
we’re not afraid to
be social and talk
to people and get
to know people.
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