Design Opportunities
Initial Research
Further Research
Wrigley Meeting
School Visit
Price remains a hot topic for the paediatric dental care market Solutions must be cost effective
Aquafresh are branding perfectly by adding simple touches Aim at a youthful brand
Brushing twice a day is simply not enough anymore Alternative product that may be used during the day
Children often don ’ t know their recommended amount Education and products should display this
Smart technology on the rise parents must engage with the iGeneration Look into how Smart technology could be applied
Shelf presence is severely lacking in most product categories This could potentially be exploited
Poor dental health can have a serious detrimental affect to major bodily function Raise awareness via education
Often getting bored by brushing can lead to poor maintenance
Engage the children to succeed
Creating an engaging routine may be the key to success How can you create an routine whilst changing behaviour ?
Fluoride is often mistaken for a negative product Educating parents on the positive effects of fluoride , bust the myth
Initiative have shown large promise
Opportunity to develop initiative that is beneficial to all parties
Simple design changes can be enough for positive response
Don ’ t underestimate the power of simplicity
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