Findings
F
As a parent Sharon was aware of fluoride but noted its potential for negative effects
Toothpaste taste can be a large off put for children as it can be sharp and unforgiving . This opens a lot of potential for a different approach
Cost is a major drawback for children ’ s toothpaste and is noticed by parents
Visual and audio interaction are effective , however this might get a little boring if they are always the same
Insights & Outcomes Speaking to a high ranking member of the worlds leading dental healthcare regulators , I found that one of the largest issues revolves around the amount of attacks on the mouth throughout the day
51