Findings
Snacking culture throughout the day has lead to multiple attacks on the mouth . Brushing twice a day isn ' t enough anymore
Parents are often unaware that poor dental hygiene with baby teeth also passes on the bacteria to adult teeth
Dental health is biologically linked to risks in Hypertension and Heart disease
Dental programmes often pay for themselves by saving the NHS millions over an extended period of time
Insights & Outcomes Speaking to Matthew gave great insight into approach by large FMCG companies as to how they attempt to tackle such a public health issue .
Matthew also spoke about the recommended daily amount . Some people may not know how much a pea sized amount is therefore I need to think of a common unit of measure
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